Welcome to The Good Crowd
Helping good brands do good business.
We are a founder-led business working with well-known global and local brands across food, drink & healthcare. We believe industry can- and should -be a force for good and we’re advocates of the B Corp movement.
We know strong brands drive commercial growth. And the strongest brands know what they stand for, are clear on the impact they want to have on people and the planet, bringing that to life in a way that matters to their customers.
We have a proven track record for delivering results, see how we’ve helped ambitious businesses build stronger brands and grow…
Introducing The Good Crowd
Individually we have held senior roles for global FMCG companies for 15+ years, before going on to become founders of our own consultancies. During this time we recognised the power of shared learnings, experience and collaborative working, this shared belief led us to launching The Good Crowd.
Natalie Hartley Head of Brand & Marketing
Catherine Coward Head of Sustainability

