Sustainability. It’s a word we hear so often these days. Perhaps overused, and sometimes misused, in the battle for brands to be seen as clean and green. But it is so much more than just a buzzword. For us at The Good Crowd, sustainability is a necessity.

Belvoir Farm is one of the UK’s best loved premium soft drinks brands. A company committed to using natural ingredients, for 40 years this brand has kept countryside and community at its heart.

This year, keen to do even more for people and the planet, Belvoir Farm came to us for expert advice on B Corp certification. In this Client Spotlight, you can read more about the company’s ethos and find out how The Good Crowd is supporting them on their B Corp journey.

To retain trust in the B Corp movement, B Lab has committed to reviewing their standards. It recognises that B Corp certification needs to evolve to stay relevant and continue to have maximum impact as a force for good. In this blog we’ve pulled together a brief summary of what may be coming down the line.

The drinks industry is growing and changing. Renewed interest in health and sustainability, the cost of living and the success of challenger brands are all having an impact. In this blog, we share what we learnt about the emerging trends shaping the future of the beverage market at the Cheers! summit in London.

Here at The Good Crowd, we’re experts in helping brands to define and tell their own story.

If sustainability and purpose are big chapters in that story, then Gen Z consumers should be at the heart of your brand’s marketing strategy.

50 years on from the first organic food certification, the need to change the way we farm and eat is more pressing than ever. Read more about Catherine’s immersive day at Yeo Valley farm to gain an understanding of organic and how it offers a better way.

Mr Organic, a brand that's been on a mission for over a decade to make organic living accessible and impactful. From beginning with organic tomatoes in Italy to a diverse portfolio of 120+ products, they're setting the standard for conscious living. Join us as we delve into their world, from Organic September to becoming a B Corp certified company.

Non-alcoholic drinks brand Caleño is all about bringing joy to not drinking. In this blog we chat to Caleño, whose founder Ellie Webb is a woman on a mission to grow a successful business that’s a force for good. In just four years, they’ve created two tropical non-alcoholic spirits, two delicious cocktail cans and, with help from The Good Crowd, a B Corp certified brand

Bread & Jam Festival 2023 has left us energised and optimistic. During two packed days of listening, learning, sharing and connecting, we witnessed brands bursting with ideas and ambition.

Picture the scene. You’re a purpose driven brand challenging the status quo. You do great things and have a story you’re proud of and want to share. You invest time, energy and resource to achieve B Corp certification. You celebrate and get the message out there far and wide. But then what?

At The Good Crowd we work with B Corps, and brands who are going through the certification process, every day. This gives us unparalleled insight into how and why becoming a B Corp is good for business. Here are my top 10 reasons why B Corp certification should be high on your business’s priority list.

The International Food and Drink Event (IFE) is always a highlight of The Good Crowd calendar. A welcome opportunity to connect, to discover and, our favourite part, to taste…