Who we are.
We believe the food & drink industry can be a force for good, driving change that benefits people and the planet, tackling some of the worlds most critical issues.
Introducing the Team
Individually we have held senior roles for global FMCG companies for 15+ years, before going on to become founders of our own consultancies. During this time we recognised the power of shared learnings, experience and collaborative working, this shared belief led us to launching The Good Crowd.
Natalie Hartley
Natalie is a true brand marketeer at heart, with a passion and curiosity for brands that led to her studying Marketing at university in Bristol. 17 years later Natalie has built a successful career working on well-loved consumer brands including Rowntree’s, Aero, Cow & Gate and Aptamil. Having been lucky enough to work on the launch of Rowntree’s Randoms at the start of her career Natalie has a particular passion for innovation, product development & consumer insights and is an advocate for working with brands to identify and embed their purpose. In more recent years Natalie has worked with a number of founder led businesses using her experience to upskill marketing and commercial teams.
Catherine Coward
Catherine has over 20 years’ experience working on and in fast-paced, successful, purpose-led food businesses including Danone and Pukka Herbs, both B Corp businesses. She has held senior supply chain and innovation positions, working with all the major UK retailers, managing global supply chains and complex projects, and leading teams responsible for bringing many new products to market.
Catherine combines her deep knowledge and interest in sustainability issues with real-life business experience, to drive impact. In 2021 Catherine successfully completed the University of Cambridge Business Sustainability Management Course. She is passionate about Business as a force for good and as a B Corp consultant she is well connected to the B Corp community.
