Plant-Based Snacking Launch

The Good Crowd have done a fantastic job working for our business on and off for the last three years, acting as a high growth business partner. They have helped us win a global award, transform our business and get us into solid growth. They have a mix of different skills including brand strategy, innovation and campaign activation that are highly relevant to fast growth, challenger brands.

Tom Benton, Managing Director Nature's Heart

About Nature’s Heart

Nature’s Heart, a healthy snacking brand founded in South America wanted to make their mark in the UK by accelerating the launch of a new snacking range.

Why the Good Crowd:

The Nature’s Heart brand team tapped into our collective skills and we were able to offer end to end support in key areas including product development, nutritional compliance, retailer engagement, packaging design & brand communications.

The Results:

3 new products launched with key retailers. Following the product and packaging launch, we went on to work with the team on the brand communications and we continued to work with the team on brand growth initiatives in 2022.