Leading A Strategic Brand review

“After almost 12 months of working together, Natalie has become a part of our extended team! We really value her experience in the food industry as a marketer and her passion for the consumer. We have worked on a number of business priorities together, including brand positioning, consumer insights and visual identity.  Her pragmatic approach allows us to continue with the 'test and learn' mentality that we all have as a team.”

Sales + Marketing, Mr Organic

About Mr Organic

Mr Organic was formed by three friends who realised switching to organic agriculture would result in better taste, better health and a better environment. Mr Organic's delicious, Organic and sustainable range of high-quality food includes tomatoes grown on their own farm in Italy, pasta sauces, oils, antipasti and much more. 

Why The Good Crowd?

As fellow B Corp brands, Mr Organic and The Good Crowd have a number of shared values. We are two businesses who are passionate about people and the planet. Having experienced consistent growth in the last ten years, the Mr Organic team were looking for support to accelerate the brand’s performance.

What we did

Initially The Good Crowd was brought in to lead a strategic brand review. Our marketing expert Natalie worked alongside the team to look at Mr Organic’s internal brand health, looking into brand awareness, equity and consumer perceptions as well as and the external dynamics of the Organic food category

Several strategic priorities were identified and agreed on as a team and The Good Crowd stayed on to support the development and implementation of key projects. We continue to work together on brand initiatives and hope to build on our partnership going forwards.